The Video Accessibility Act of 2010 opened the door to a world where all video needs to be completely accessible to everyone. In Madison HD closed captioning that meets the new federal performance standards is only available from Vip Dubs. They are the first Wisconsin company to offer Mac Caption, the only high definition software platform able to add Video Accessibility Act-compliant close captioning to any video project.
While compliance is currently only in effect for broadcast video and web content provided by most government/educational institutions, it is clear that this regulatory camel’s nose will eventually expand to cover all forms of video content. Regardless of regulatory factors, however, reaching 100 percent of your potential customer base is generally a good idea, so it only makes sense to embrace this requirement early on. The day will come when other content providers are abruptly shut out of the market due to their failure to adapt their current business model to advancing alterations in the underlying legal framework.
Because government plays such an oversized role in the local economy of Madison HD closed captioning is a technology that opens the door to many of the most lucrative development proposals in the area. This presents a golden opportunity for those who want to lever their way into a new market by exhibiting their familiarity with new standards that government and educational purchasing agents may not yet be apprised of. That is an excellent way to make a nice first impression.
Vip Dubs not only is Madison’s only option for Mac Caption, but it also offers a full menu of other video services to their customers. Closed captioning services in multiple platforms such as Flash, QuickTime, and Windows media are complemented by a complete line of video mastering and reproduction services. They can take your project, bring it up to full compliance with the latest federal standards in close captioning, and then flawlessly copy as many discs as areneeded to get the word out to everyone. In Madison HD closed captioning is a way to gain the advantage over your dinosaur-minded competitors.
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